Dior Saddle Bag Re-launch - The Vintage Dream Bag Is Now Available Again!
- Char Goodings
- Jul 26, 2018
- 2 min read
Just in case you missed the announcement last week; Dior have re-released the Iconic Saddle bag, and it is available to shop right away!! The 19th July saw influencers across Instagram flashing off their gorgeous new saddle bags, a marketing blitz from Dior that was hard to miss. Here's what we know about the infamous bags....
Back in the noughties, the Dior saddle bag was carried by stars such as Beyonce and Paris Hilton. Carrie Bradshaw from 'Sex In The City' was even a fan! The distinctly shaped bag was a staple of fashion in the early 2000's, mostly seen in Dior's signature print, it was also found in a range of colours and styles over it's prime period.
The excitement of this iconic line returning to Dior, after rarely popping up on re-sale sites over the years, has been brewing since February, when designer Maria Grazia Chiuri displayed them in her runway show. She presented new iterations of the saddle bag, such as black leather, 60's style patchwork and of course, the original that was most famous in the noughties.
Bella Hadid, Elsa Hosk, Chiara and Valentina Ferragni, Camila Coelho, and Miranda Kerr were just a few of the multitudes of faces who were seen with the new Dior Saddle bags, driving up the demand for them. The Fall 2018 bags are offered in two sizes: a mini and a large, with prices ranging from $2,350 to $8,500.
While the Instagram campaign boosted attention and sales for the bags, some people were also quite confused by it. Rachel Zeilic, founder of Majorelle, posted a question up on her Instastory asking people's opinions. The feedback was quiet mixed; while people were liking the bags, they were confused that the influencer's were advertising them and had been sent them by Dior, rather than purchasing themselves.
What did you think of the campaign, and what are your opinions on the re-release of the Dior Saddle bags?
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